Thursday, March 24, 2005

The Twinkies Revelation



I was never a fan of Twinkies -- I had my second taste this year, which should hold me for a while -- but I love epiphanies. I had one recently while reading a short commentary in Smithsonian Magazine about Twinkies, and the cause for their success: unlike frosted cakes, Twinkies carried their frosting -- or a pudding reminiscent of frosting -- on the inside. They could survive crushing stints in pants pockets or crowded lunch boxes.

A Twinkie was a cake turned inside-out.

And I'd never thought of it that way.

I didn't say it was a great epiphany. But then again, it's not a great cake.